Getty Images unveils ‘70s Music & Culture NFT drop

Getty Images and Candy Digital have announced their latest joint digital partnership called "Exposure: by Getty Images & Candy."

The first of many collections, "70s Music & Culture," slated to launch on March 21, will feature digital archival collectibles curated from the Getty Images archives.

The '70s Music & Culture collection includes six different Collections showcasing imagery captured by five of the most skilled photographers of their generation. Each Collection includes 10 different digital collectibles featuring different iconic images. 

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In addition, there will be 60 single-image digital collectibles featuring the likes of legendary artists including David Bowie, Jimi Hendrix, Gladys Knight, AC/DC, and more.

Both Collections and Individual collectibles are Open Edition and can be purchased using a credit card, Every '70s Music & Culture collectible will be randomly serialized to ensure proof of authenticity and ownership. The Collections and Individual collectibles will cost $200.00 and $25.00 respectively. The drop will start on March 21 (1pm ET).

To celebrate the launch, Getty Images and Candy Digital are also offering a chance to mint a free introductory digital collectible called It's Time To Light The Lights. Candy.com account holders can claim their free collectible until March 15 (5pm ET).

Once the users claim the collectible, they will automatically be entered into a lottery to win a Polaroid Go Starter Set, whereas winners will also receive a free collection of 10 images from their photographer of choice.